Anil Arjandas Jewels was born in 2000 with a revolutionary concept in the world of high end jewellery, the strategy was determined by its ability to differentiate with innovative materials and collections using leather with black diamonds, black gold, oxidised silver or brown diamonds that differed completely from the pieces of traditional jewellery that existed on the market at that time. This revolutionary concept was growing by turning the brand into a referent in both women and men jewellery.