PRECISE Group is recognized as an industry pioneer in sub surface etching of high quality crystals. Our state-of-the-art equipment manufactured for PRECISE in Germany produces sensational laser engravings in 2D -3D portraits, trophies, corporate gifts and mementos made of precious high-quality optical crystal. The UAE is the birthplace of PRECISE which was formerly known as ‘CRYSTALIX’ and was christened in 2002. The re-branding was part of our international growth strategy since we are expanding globally with an increasing re-seller network and new retail opening worldwide.

PRECISE successfully operates in prime retail outlets in Dubai – The Atlantis, Dubai Duty Free, Deira City Center, as well as several mobile sales outlets for events & exhibitions, we have a worldwide franchise network operating in our name. Our shop- in – shop concept has also been a successful endeavor with various retailers like VIRGIN MEGASTORE and many more. We also have our events division called ‘Fun-tainment’ catering exclusively with our brand of merchandise and products.

Since 2005 we have been officially licensed by Jumeirah for whom we developed and exclusively supply a whole range of licensed products made out of highest quality crystals, like crystal models of the Burj al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and the Jumeirah Skyline including Bab al Shams, as well as laser engraved images of all their properties logos and other licensed images. We are also the official suppliers to ‘At the Top’ which is the world’s tallest observatory.

Through the years PRECISE Group has introduced innovate technology to create a niche area of itself, with the 3D Printing revolution; PRECISE is now a provider of 3D Printing solutions and the official distributors of the 3Doodler which is the world’s first 3D pen. Our constant strive is to bring unique solutions that are superior in quality and the first of its kind to a vibrant market of the UAE.