UAE Trading opened the doors of its first boutique in 1972 when the UAE was still laying down the groundwork for a progressive economy and were the first retailers in the country to offer luxury brands to the local market.

Today the company owns and operates 24 multi-brand boutiques, 20 of which are under the RODEO DRIVE trade name & 4 of which are called VIA RODEO, as well as 23 mono-brand franchise stores with more coming soon.
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Focusing solely on working with some of the worlds most famous luxury brands has earned the company a strong reputation for its high standards among the thousands of UAE residents & tourists that it counts amongst its clientele.