URANIO OVERSEAS BUREAU (UOB), established in 1995 in Dubai, U.A.E. is the exclusive distributor for Diesel, Diesel Kid, Fred Perry and Samuel & Kevin in the Middle East. UOB directly operates over 25 retail stores for these brands, as well as Custo Barcelona and Bimba & Lola in UAE, with an overall distribution network of over 50 mono-brand stores and premium department stores across the region.