Product Marketing Director

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JOB DESCRIPTION / ROLE

Employment: Full Time

In this role, your main responsibilities will include:

1.Strategy Leadership

Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.

2.Performance targets

Ensures achievement of established targets through oversight and definition of improvement actions as needed. Focuses on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance , Net Promoter Score (NPS), inventory turn on finished goods, and requested on-time delivery.

3.Marketing and business development

Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market. Evaluates market opportunities and decides appropriate activities in line with the strategy. Coordinates opportunities across local Divisions and local Business Units where appropriate.

4.Growth

Ensures profitable business growth in the domestic market. Ensures a balanced growth through all product lines/Product Groups/Business Units. Creates demand through technical promotion, providing solutions and a value base selling approach. Implements Business Unit market pricing policy.

5.Sales support

Provides product and technical support to sales team.

6.Customer relations and satisfaction

Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understands customer needs in the market by visiting customers. Ensures the customer satisfaction surveys are executed; analyzes results and assists with corrective actions. Develops and implement product support and product training to ensure high customer satisfaction in cooperation with global Business Unit Marketing and Sales. Drives continuous improvement on NPS. Ensures the resolution of customer issues.

7.Logistics and delivery

Works together with the Order Handling team and the Logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery.

8.Standards and governance

Implements and ensures compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and shares functional best practices and lessons learned across the organization.

9.People leadership and development

Ensures that the area of responsibility is properly organized, staffed and directed. Builds an effective, capable and high performing organization. Develops talent, appoints managers and reviews effectiveness.

Represent Global Business Unit(s) in the Country to grow sales and market. Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all sales and marketing activities, and support sales organizations in driving sales and services of respective products.

REQUIREMENTS

1. University Qualifications: B.Sc. In Electrical Engineering
2. Specialist knowledge: GPG Building Automation
3. Nature and length of previous experience: Minimum 8 years of sales & marketing leadership experience
4. Soft Skills and Personality traits: leadership experience
5. Gender Preference: Male / Female
6. Nationality Preference: Saudi
7. Language Fluency: English and Arabic
8. Current Location: Saudi Arabia

ABOUT THE COMPANY

ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. ABB is a Customer-centric company, organized around its customers in order to serve them better and faster.

As part of ABB Group, ABB Saudi Arabia acts actively to serve the local customers with a full range of world-class power and automation technology products and services. Being integrated in the local market makes it possible to provide the correct products and services which suit any special needs or requirements. In order to assure that, ABB is represented in Saudi Arabia through several companies covering ABB’s wide range of activities, like manufacturing, contracting, servicing and trading.

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