Sales Revenue Planning Manager, Snacking TT

Job Description

Mondelez International LLC is a whole new company that has been reimagined with a single focus in mind: create delicious moments of joy by sharing the world's favorite brands. Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelez International comprises the global snacking and food brands of the former Kraft Foods Inc.

While Mondelez International LLC is new, our brands are as diverse and rich with heritage as the 170 countries in which our products are marketed. As the world's pre-eminent maker of snacks, Mondelez International LLC has leading shares in every category and every region of the world in which it competes. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum.

Mondelez International LLC portfolio includes several billion-dollar brands such as Nabisco, Oreo and LU biscuits, Cadbury and Milka chocolate, Tang powdered beverages and Trident gums. Mondelez International LLC has annual revenue of approximately $35 billion and operations in more than 80 countries.

Job Purpose

In Mondelez we create delicious moments of joy'. We begin with our consumers and we make delicious foods you can feel good about & we believe we can make a delicious difference everywhere. As CP&A Manager you will be responsible for leading the sales strategy and development agenda for your assigned category. You will do this by identifying and presenting category and shopper opportunities across customers and channels as well as taking a lead role in translating consumer, shopper and category insights into tailored POB plans and commercial propositions that support brand strategy and provide an activation platform for field-level execution.

Key Accountabilities

In line with the job purpose, key accountabilities will entail the following:

Category Activation and NPD Launches

- Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success; forecasting, stock management & allocation; execution directives and KPI's, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions.
- In collaboration with POB Manager, co-ordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
- Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organization.

Gross To Net

- Owner and accountable for customer level GTN.
- Drive from the SAMP the detailed spending plan by month by customer in line with the overall budget.
- Manage and phase the total funds into the different components, AVS, ALS, promotion, secondary visibility and activations of NPD
- ROI calculation on promotions and activation spend (pre & post evaluation)

IBP management

- Responsible for customer level bottom up forecast based on the plans, trend and seasonality.
- Jointly lead and co-ordinate the forecast by category by Customer.
- Lead, implement and sponsor the overall marketing strategy
- Own and design of the Customer strategy
- Own the opportunity and risks.
- Collaborate with Key Accounts and Demand planning teams on sales planning and forecasting to provide input into sales trends (internal and external) and align forecasts to plan by category.
- Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers
- Identify gaps in shopper needs and influence the Category team to enhance category development capability
- Responsible for customer specific category growth strategy based on EPOS and data insights.
- Inputs of market dynamics to Category team.