The Digital Marketing Director defines the vision and the strategy for Farah Experiences (operating assets) customer experience for all touch points and implements this vision for all numeric and digital platforms. She/he is responsible for all Direct Marketing promotion strategy and implementation to support and deliver Parks targets.

- Establish and manage implementation of the Customer Experience vision and strategy.
- In collaboration with the marketing and sales teams within the business units, define and implement the vision and strategy of all Farah Leisure digital assets and other relationship marketing activities (CRM, social media, customer service, etc.)
- Determine the company's growth and development strategies for strategic digital assets (website, mobile site, mobile applications, etc.) and ensure the development and business performance of these assets
- Lead the implementation of a CRM practice in the company and guide the implementation of the program by ensuring the participation and involvement of key internal players and external stakeholders.
- Understand and ensure delivery of operational marketing and sales team needs in terms of digital platforms and relationship marketing
- Act as advisor/expert for the company in terms of digital/numeric platforms and relationship marketing including industry best practices and trends
- Manage digital/numeric marketing initiatives in collaboration with the operational marketing teams within the Business Units
- Manage the operations of the Farah Leisure digital platforms with internal teams and external agencies
- Increase online revenues
- Access Direct Marketing opportunities and Manage Direct Marketing promotions (on and offline) for the asset and cross Parks to achieve business targets
- Train and mentor team member/s on the process of creating results-driven market insights through strategy development to tactical executions
- Support, challenge, develop and inspire team to achieve their goals and objectives
- Track value delivered by the team through key performance indicators
- Manage his/her team as well as the department’s budget