Marketing Executive

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JOB DESCRIPTION / ROLE

Employment: Full Time

It’s an exciting opportunity for an enthusiastic individual to join TG Living, which is a startup company under the umbrella of Transguard, which sits under the parent company of Emirates Group. We are ambitious in our ability to create a strong consumer-facing brand with the vision of becoming the “Largest Home Service Provider by 2020”
As the marketing executive at TGL, you are required to develop and oversee marketing campaigns to promote our consumer service packages for end customers (B2C) as well as small businesses (B2B Communication).
This role of marketing executive is new to Transguard Living division and will encompass creative, analytical, digital, commercial and administrative responsibilities.

If you are creative and tenacious, and you are someone whom is self motivated with a minimum of 5 years marketing / brand marketing experience then we’d like to see if you are the candidate to take on the challenge.
As the marketing executive, you will work closely with the Head of TG Living to drive the brand and tactical messages to support the business, and simultaneously work closely with our Transguard central marketing function, to execute on advertising, market research, production, sales and distribution.

Key Responsibilities
To support the front end of the business with communication, and co-ordination of marketing campaigns and marketing material.
• Develop & implement marketing campaigns every month to highlight particular services
• working with central teams, conducting research and analyse data to identify target audience and trends
• Generate ideas and forms of communication that will help to ‘differentiate TGL”
• promotional activity to drive awareness
• compiling and distributing financial and statistical information to look at Marketing ROI
• writing and proofreading creative copy
• briefing the central team on website & social media changes each week & month
• organize community events when necessary
• Reviewing the E-DM content and understanding which groups of customers get what communication. (customer relationship management (CRM) communication)
• Creating communication pieces for TGL operations team & sales teams

REQUIREMENTS

• Graduation in relevant field
• Intermediate Computer Skills
• 4-5 years experience of planning marketing promotions to drive brand awareness and sales
• Understanding the marketing mix, from CRM techniques and personalised E Marketing, to the need for a B2B brochure and how to position it.

ABOUT THE COMPANY

Transguard Workforce Solutions delivers Professional Contract Staffing (also known as Employee Outsourcing) within the UAE.

Our Workforce Solutions include:

• Delivering Sourcing and Recruitment Solutions for Clients in need of identifying Contract or temporary Staff.

• Providing a complete end to end Staffing Solution which includes Visa Sponsorship, HR Management, Employee Welfare & Payroll Services.

• Transitioning Contract Staff from other staffing providers to Transguard while remaining compliant with UAE Labour and Immigration Laws.

Transguard Workforce Solutions currently employ over 2000+ Staff from over 70 different nationalities. Across the Group, we payroll over 70,000 employees monthly.

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