JOB DESCRIPTION / ROLE
Retail and Distribution Group based in the MENA Region, in 12 countries, with 12, 000 employees. We operate in the avenues of fashion, beauty and media. We have over 100 entities under our umbrella Group called 'Chalhoub Group'.
We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years
As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.
Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.
What we are looking for: Retail Marketing Executive
We are currently recruiting a Retail Marketing Executive for our Own Concept fragrance brand Ghawali. We are looking for a marketer with creative flair to develop and execute exciting marketing campaigns and events in the regions.
As a Retail Marketing Executive, you will assist the Marketing Manager in deploying the initiatives and action plan in order to drive traffic to the stores you handle and to improve store profitability.
What you'll do:
* Implement marketing strategies & action plans given by Brand marketing manager to improve brand's performance
* Be responsible for consumer knowledge, segmentation and lifecycle by country/city/store
* Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction
* Optimize service & in-store experience
* Assist in the development of the sales force animation program
* Reviews store KPIs on a regular basis and adapt actions accordingly.
* Understand local and key international competitors
* Understand the different stages and elements in the brand planning process and support the implementation of the plans.
* Build close relationships with local teams
* Manage CRM - collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
* Be able to identify ways to change specific shopper behaviour and exploit direct marketing techniques in store and with the staff to drive increased sales.
REQUIREMENTS
What you need to succeed in this role:
* University Degree in Business Marketing or other related fields
* Minimum of 2 years marketing experience in an executive role
* Fluent in English, Arabic is a plus.
* Be able to use data sources and make recommendations that can drive actions in the business
* Have a strong understanding of the available digital options (mobile, social, search, video, gaming, e-commerce etc).
* CRM knowledge - can explain the consumer & shopper segmentation
Behavioural Competencies:
* Achievement Drive and Initiative
* goals beyond requirements, to seek out new responsibilities and acts on opportunities
* Analytical Thinking and Problem Solving
* Communication
* Concern for Quality
* Partnering and Team Working
* Planning and Organizing
Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career. What we can offer you: We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries.? We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow. Amazing benefits We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.
ABOUT THE COMPANY
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.
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