DESCRIPTION

ABOUT PAYFORT
We serve the needs of online shoppers in all Arabic speaking and surrounding countries through our trusted, secure payment network that gives everyone the opportunity to shop online safely and easily.
We build trust between buyers and online sellers by enabling consumers to transact online using the payment options they prefer with complete security and peace of mind while supporting the most popular payment methods available globally.
PAYFORT is part of Souq Group, established in 2013. PAYFORT is regional expert in payment processing technology and solutions across major markets in the GCC & Levant countries, operating in UAE, Egypt, Saudi Arabia, Lebanon, Jordan and Qatar.
PRIMARY RESPONSIBILITIES

· Product strategy and direction: Continually assess the needs of customers / merchants, market trends, competitive opportunities and threats in defining and evolving the product strategy in MENA region of product ownership.
· Define both long term strategy and short-term plans to achieve the product vision and deliver business results.
· You will also contribute to the overall business and marketing strategy in your area of focus.
· Roadmap Planning: Ensure consistent execution of product lifecycle processes from concept to launch.
· Provide value-based prioritization of product development initiatives to ensure maximum ROI and market-driven alignment.
· Deliver world-class innovation in features, usability and product performance in consistent cadence of releases.
· Manage a cross-functional process for prioritizing, delivering and launching major product releases.
· Be the internal and external authority and advocate for your given area of focus.
· You will also lead and coordinate the feature / product launch across all of MENA region.

REQUIREMENTS DEFINITION:

· Develop comprehensive product plans, incorporating market requirements, define the competitive arena, and establish the objectives, strategies, and actions required to achieve business goals.
· Produce high quality requirements documents and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time and on budget.
· Write user stories to communicate customer needs in an agile development environment. Work closely with Legal and Tax on regulations and compliance requirements to eliminate merchant adoption bottlenecks
· Product Roll-out: Work with teams to create and execute go-to-market plans for new features.
· Monitor key performance metrics to ensure product performance and identify optimization opportunities.
· Partner closely with the Sales and Business Development leader to drive adoption and ensure processes that are easy and intuitive.
· Customer / Merchant Success: Drive frictionless payments to achieve optimum conversion. Drive Risk based authentication to minimize leakages and optimize CX ex.
· Drive product innovation to improve self-service capabilities for merchants to achieve and grow online sales success.
· Drive innovations to all elements of the merchant experience to improve their business results post implementation.