JOB DESCRIPTION / ROLE
Job Purpose:
To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations. This opportunity is with one of the UAE’s largest distributors within food & beverages with amazing career prospects.
Main Accountabilities include:
Drive Company's vision “Best in Class” at the Point of Sale (POS)
- Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team.
- Accurately forecast banded gifts and any other special packs for all areas of the sector.
- Develop & deliver necessary trainings for beauty advisors on product knowledge & shoppers' profile.
- Plan in conjunction with Head of Trade Marketing, Brand Managers & Sales Team the salesman merchandizing tools
Launch Support
- Plan in coordination with Marketing and Sales the support for all new launches.
- Develop sales presenters & road shows for partners' sales teams whenever needed.
- Conduct periodically trade visit to assess new launches implantation in key markets.
- Assess launch success & prepare closing report for major launches.
Yearly Promotions Planning / Management
- Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
- Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions.
- Present to Sales Director & Marketing Director proposed yearly promotional plan for approval.
- Align finance on promotional cost by promotion & all related charges.
- Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved.
- Produce & ship promotional packaging to all markets within agreed timelines.
- Ensure packaging quality is always best in class.
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
Promotions Evaluation
- Pre & post promotions evaluation through: estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable.
- Work closely with Finance to validate all promotions for future planning and efficient achievements.
Functional Coordination
- Consult with other functions internally (Country Development Managers, Supply Chain, and Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
- Conduct market visits in coordination with Country Development Managers & Marketing
REQUIREMENTS
The ideal candidate will have:
- Previous track record in coordinating and managing trade related activities with marketing and sales, supporting category development, NPD launches, delivering tools and presentation materials for customer meetings;
- Track record in analysing market data, building insights, and utilising data systems;
- Ability to demonstrate creativity in delivering shop-floor activities (e.g. promotions and POS) to add value in line with brand objectives
- Ability to display initiative and interpersonal skills, and able to work with cross-functional groups across multiple levels of the organization to deliver results;
- Track record of project management and brief writing
- Track record in clearly articulating marketing strategies and goals to the sales organization to influence sales tactics and strategies;
- High level of personal organisation
- Fluent spoken and written English
ABOUT THE COMPANY
BAC Middle East - the longest established professional recruitment consultancy in the UAE. Established in 1979, we have been at the forefront of the region's recruitment industry for 40 years and were the first firm of our type in the world to achieve ISO9001 certification: a reflection of our constant emphasis on quality and customer satisfaction.
With our well-developed infrastructure and staff strength, we are able to assist you with recruitment needs ranging from junior professionals through to middle and senior management, whatever your industry sector.
BAC's proven regional experience and resources can help ensure that you recruit the best available candidates and enjoy the many advantages of a managed recruitment process.
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