DarkMatter is currently looking for a Vice President of Marketing to lead the creation and implementation of a comprehensive, results-driven marketing and communications plan focused on elevating our brand within our industry and among our current and potential clients.

As VP of Marketing you will:

- Define the organization's marketing strategy, working with senior leadership to set long-term goals and initiatives
- Build and lead a successful department using strong collaborative leadership skills
- Direct the strategic and daily operation of marketing initiatives, ensuring successful implementation
- Identify and meet marketing needs, and develop and execute strong client communications across all channels
- Collaborate with leadership and staff to define new marketing initiatives and company goals
- Improve brand and messaging quality and consistency
- Serve as a brand ambassador among key clients and external stakeholders, promoting and evangelizing our values and services
- Help define our value proposition and identity to current clients, prospective clients, and external stakeholders
- Gather market intelligence on customers and competitors, provide insights on key trends/growth segments, and translate these findings to marketing initiatives
- Identify gaps, trends, and influences that exist within the market and recommend actionable solutions
- Drive demand generation programs in target areas - filling sales pipeline and partnering to accelerate leads through the pipeline
- Conceptualize and create marketing content including articles, social media posts, case studies, white papers and more
- Oversee our website including content and user experience
- Plan and coordinate logistics for industry events, including event production and coordination
- Identify and track key marketing performance metrics, working with leadership to adopt plans as necessary