JOB DESCRIPTION / ROLE
The Digital Marketing executive will drive the digital marketing efforts, this position is responsible for design and optimization all digital materials as per the company standards, Marketing Automation, SEO, PPC and affiliate marketing, and search activities.
- This position will focus on using analytics to drive engagement and conversion.
- The position will serve as a subject matter expert in digital strategies, striving to optimize new acquisitions, nurturing, and conversion through various digital media campaigns and landing page tests. Responsibilities
- The Strategy & Execution, Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns. -
- Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs. -
- Partner with the Marketing team to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads.
REQUIREMENTS
Planning & Organizing:
- Must possess excellent commercial and analytical skills.
- Ability to work with abstract data, analysis and consolidation.
- Must be proficient with MS-Excel, MS-Word, MS-PowerPoint and MS-Outlook.
- Must be familiar and worked with hotel reporting tools.
- Strong business ethics.
- Must be multi-tasking and goal oriented.
- Ability to communicate effectively in oral or written form to all levels of management.
- Ability to Analyse data and effectively report findings/observations.
- Minimum two years' experience in sales & marketing in luxury hotel or tour operator or airline.
Additional Information
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
What is in it for you:
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
Why work for Accor?
We are much more than a world leader. We are more than 280,000 hoteliers with a purposeful and heartfelt mission: to make every guest Feel Welcome in our 4,700 addresses and on our digital platforms. We are committed to a culture and guided by our values that make our talent Feel Valued . We want them to express their passions every day and realize their full potential through exemplary professional development and growth opportunities, enjoying a life filled with unlimited experiences.
ABOUT THE COMPANY
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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