JOB DESCRIPTION / ROLE
Alshaya one of the world's largest retail brand franchisee is growing at pace and has a multi-million international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever changing and highly demanding customer will discern the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.
The Role:
You will manage Alshaya's media buying across all digital platforms (web, mobile, search and social) for the Alshaya Corporate Marketing Team and the Customer Relationship Management Team. You will facilitate campaigns for multiple brands on multiple platforms including, but not limited to, websites, mobile sites, search and social media.
Specifically:
* Facilitating media-driven brand campaigns, working with networks and/or vendors to negotiate the best options, placement, highest value-add, and optimal use of media budgets.
* Buying advertising using all known pricing models (CPC, CPM, CPA, etc) employing professional tools to ensure ongoing campaigns have built-in optimization to deliver best in class effectiveness.
* Working directly with Google and other search engines (YouTube, Bing, etc) on paid search campaigns and ensure that paid search provides support for specific product launches and also works well with long-term brand building campaigns.
* Providing expert analysis and media plans to improve (internal) clients' businesses.
* Evaluating the brands' needs and prepares media plan options, analysis and recommendations based on the strategic direction provided.
* Implementing, planning and maintaining budget control.
REQUIREMENTS
Qualifications & Requirements:
* 3 years' experience managing ad campaigns in an ad agency with significant international media buying for well-known brands.
* Expert understanding of all digital platforms and their best practice utilisation for media-driven campaigns
* Excellent price negotiator
* Strong budget and planning management
* Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
* Team player, with the confidence to take the lead and guide other departments when necessary.
ABOUT THE COMPANY
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
