JOB DESCRIPTION / ROLE
As a Market Research Consultant for Strategy and Business Development, you will provide information about markets, industry, customers and competitors that will support investment decisions.
Key responsibilities include (but are not limited to):
* Conducting market research in new and emerging retail brands in specified sectors to evaluate customer needs, market trends in consumer behaviour, retail brands, etc.
* Conducting industry (PEST) and competitor analysis (SWOT) to identify potential business opportunities
* Providing recommendations for management review on future business opportunities in the market
* Monitoring and maintaining information on market trends, pricing, etc.
* Researching, analysing and documenting competitive market news
* Developing and maintaining the mechanism for continuous updates to track competitors' activities in terms of market entries, marketing campaigns, major deal wins, development of new products and services, etc.
REQUIREMENTS
* Bachelor's degree in Marketing / Statistics or Economics (MBA is desirable)
* Minimum 3 years' experience in a market research and analysis capacity
* Strong understanding of research methodologies
* Excellent presentation skills
* Excellent verbal and written communication skills
* Excellent knowledge of working with analytical tools and applications
* Excellent organisation and time management skills.
ABOUT THE COMPANY
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
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