• Ensure that the floor layout is merchandised in line with the Brand guidelines and follow its Commercial and visual Strategy to adopt and implement in the region.
• Keep up to date on the latest fashion trends, as well as plan and organize workshops to improve sales and image within the region.
• Work with the team to create a strong image following trends, customer needs and in line with the commercial strategy by sharing pictures of visual and commercial actions on a regular basis.
• Ensure lighting, furniture, fixtures and windows are up to standards and propose changes when necessary, as well as manage in-store props and internal mannequins in order to maintain high standards of image meeting customer profile.
• Analyze daily/weekly information and react to it accordingly, as well as plan commercial calendars by season and follow up.
• Recruit, train, motivate and evaluate his/her team to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.
• Support the management team with all procedures related to in-store products (ex. RFID).
• Develop the area annual and seasonal budget sales monitor compliance with sales and implement action plans accordingly.
• Communicate and work closely with the international and supplier's Product department on daily basis, as well as with the Country Merchandisers and Heads of Departments; build a strong relationship and involve Operations and HR departments and participate in the monthly focus meetings.
• Monitor Stock levels on area level, product rotation, identifying slow sellers/ best sellers and collections as well propose commercial activities ensuring profitability.