Planning & Performance Director

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Employment: Full Time

As the Director – Product Marketing you will be responsible for developing the Mobile, fixed and devices strategy, and ensuring dynamic updates on products by ensuring that the services are not compromised by being proactive, to ensure maximum profitability.
Core Responsibilities

• Develop the medium- and long-term strategy and associated targets for the commercial department in conjunction with the CCO in alignment with group commercial, marketing segments and other stakeholders
• Contribute to the overall strategy of the organization, utilizing own BU strategy and knowledge
• Provide analysis on potential market dynamics locally, regionally and globally
• Recommend revenue growth streams, sensitivities and scenarios
• Proposing the plan for future commercial related strategic investments of network, commercial and other groups

Business Planning
• Manage the preparation of the 3 years’ plan, annual operating plan (AOP) inputs, models and forecasts for marketing and commercial; in coordination with consumer marketing, business marketing, sales and other commercial teams for both mobile and fixed
• Provide Finance, Strategy and other internal/external audience with all inputs required for/from the AOP, forecasts from commercial & marketing
• Ensure development, alignment and execution of the marketing plans.

Customer and Market Intelligence
• Lead and manage the development and/or enhancement of the existing, and acquire new sources that enhance market understanding and customer intelligence
• Conduct strategic assessment, and assess future growth opportunities
• Review MI sources against business needs, confirm sufficiency, develop resulting actionable plans
• Ensure availability of local, regional and international benchmark studies, their analysis that serves as crucial input for the strategy development and planning process.
• Incorporate services/initiatives from Ooredoo Group and their research teams as appropriate

Data Analytics
• Maintain and enhance quality of master data, aligning it with the overall Ooredoo BI strategy and team requests
• Manage sources of customer data, knowledge, and support the creation of proper analytical layers and levels
• Provide in-depth analysis to support marketing and sales projects, and enhancing the data analytics capabilities
• Provide geographic operational insights that help support the efficiency of all operational activities

• Develop, monitor, control and report on directorate budget, ensuring the spend is maximized and overspend avoided.
• Lead, manage, coach and develop the team to ensure the highest level of performance across the directory
• Ensure that all team members (both direct reports and the wider team) have annual performance contracts and development plans in place
• Provide meaningful and relevant feedback to team members enabling them to learn and develop
• Delegates effectively to the team to drive up capability and knowledge and to provide opportunity for growth

Performance Management & Reporting

• Navigate analytics and tell persuasive stories with hard facts & data insights
• Deliver reporting on all KPIs including AOP and variance analysis, for core operation and performance areas of Ooredoo such as consumer, commercial, network investments, segments, customer lifecycle, customer acquisition quality, products’ penetration and performance reviews (PIRs)
• Oversee the reporting on market dynamics, market KPI’s and indicators in the local and regional environment relevant to Ooredoo Oman.

You have a BSc degree in Management or equivalent in business or similar field.
• 12+ years of total work experience at least
• 8 years of experience in planning, with at least 5 in a managerial position preferably in telecom or closely related industry
• Must have significant experience in Research and its analysis
• Expertise in coordinating strategy Development
• Expertise in business planning


Ooredoo, Omans customer friendly communications provider..

Ooredoo combines extensive global expertise and talented, caring people with a genuine understanding of Omani culture to offer you the highest levels of user-friendly technology and customer satisfaction.

Our Vision and Mission

At Ooredoo, we are committed to enhancing your daily life by making communication easier, more versatile and always a rewarding experience.

Our vision is to enrich the lives of people in Oman through better communication services. Furthermore, our mission is to be the communications provider and employer of choice in Oman.

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