POSITION OBJECTIVES

Responsible for the success of all retail brands within the assigned country, planning and driving all retail operations for the brands, to achieve the business goals and objectives, focus on Cosmetics and personal skin care.

KEY RESPONSIBILITIES

Buying and Merchandising

• Monitor OTB calculation
• Ensure proper assortment planning and inventory budgeting
• Ensure proper allocation of merchandise based on sales trends and demand
• Communicate issues, assist and plan course of action to Merchandise Manager and Assists the Merchandise Manager and plan course of action
• Coordinate with principals/ suppliers/ external entities for assistance required to carry out roles efficiently
• Coordinate with principals/ suppliers on a regular basis for store supplies
• Undertake pricing activities for brands based on pre-defined markups
• Undertake stock transfers across locations based on sales trends
• Undertake sales forecasting and monitoring of inventory levels across select brands
• Coordinate with freight supervisor to track merchandise ordered
• Identify slow and fast-moving items on a monthly basis and Ensure availability of optimum stocks of the latest items at all times.

Retail Operations

• Ensure customer surveys are undertaken and implemented across stores
• Ensure proper equipment and fixture planning for new stores
• Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser
• Visit stores regularly and understand key issues with brands
• Meet customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services, etc.
• Ensure regular training is provided to operations team, visual merchandiser, etc. as required
• Ensure appropriate policies and procedures are in place to cover key areas of retail sales activity and effective systems are in place for monitoring compliance with all procedures.
• Review sales figures and take proactive initiatives to ensure stores targets are met. Monitor sales KPI’s to ensure budgets are achieved.
• Guide, coach and train sales people on customer service disciplines. Ensure product knowledge and market / competition intelligence is given as ongoing in store training.
• Guide, coach, and motivate staff continuously to bring out their potential and enable them to improve their performance. Develop and mentor employees, identify specific training needs and monitors effectiveness of individual’s progress within the team.
• Develop CRM and VIP relationships.
• Ensure the continual success and development of the brand.
• Manage the training, development and motivation of staff in the area to ensure that the store is staffed with the requisite number and caliber of staff to meet its objective and that all staff are encouraged to maximize their capability and contribution.

Marketing and Visual Merchandising

• Coordinate with marketing coordinator for execution of marketing and promotional activities
• Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator
• Coordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific brands
• Build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors
• Coordinate in-store promotional events for new collections, annual sales and special offer promotions, provide feedback on effectiveness of advertising and PR campaigns and see that such activities are well coordinated to achieve high sales and increased profitability