JOB DESCRIPTION / ROLE
• Work closely with the sales and marketing to provide guidance on how to maximize current and prospective relationships through the use of the CRM.
• Ensure the CRM provides an effective sales funnel and efficient sales process
• Plan, manage and deliver multi-channel, digital CRM marketing campaigns.
• Ensure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
• Segment the CRM to enable tailored and relevant marketing messages to customers.
• Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation.
• Define requirements for effective use of the CRM and its infrastructure.
• Making sure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
• Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
• Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
• Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
• Ensure return on investment through KPI’s and performance metrics.
• Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.
REQUIREMENTS
• Previous experience in similar Head of CRM role.
• Excellent technical knowledge of CRM and analytical systems.
• Excellent understanding of CRM principles in a B2C environment.
• Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
ABOUT THE COMPANY
Building businesses, changing lives
At Tandem, we’ve built a vast network of top-tier professionals across the globe. We empower businesses to thrive by delivering unmatched talent solutions. With our global reach, collaborative approach, and unwavering commitment to excellence, we drive transformative growth and shape exceptional teams.
Who we are.
We are a team of industry experts, driven by a passion for innovation and excellence. We are dedicated to providing unique talent solutions and nurturing collaborative partnerships that redefine success.
