Role Purpose:
• To deliver compelling marketing campaigns that drives footfall, as well as retailer sales and market share for the shopping mall as well as the office complex.

Accountabilities (Responsibilities):
• Manages, motivates and develops the Marketing Team.
• Implements a Corporate responsibility, marketing plan and strategy that addresses the needs of the community in line with the corporate objectives.
• Develops and implements a mall grand opening plan and strategy.
• Creates a robust public relations programme that increases awareness of the Mall, enhances its image and promotes its marketing activities.
• Commissions, interprets and utilizes the market research in the development and evaluation of all marketing activities.
• Oversees marketing communications, including collateral produced to for retailers, consumers, local community stakeholders or commercial partners.
• Manages the marketing budget including the allocation of funds.
• Oversees marketing teams to ensure full compliance with management procedures.
• Manages external agencies to produce creative and compelling advertising, PR and promotional campaigns, using a combination of both traditional media and new technologies, which will drive footfall and repeat visits to the Mall.
• Manages the process of planning and implements a digital marketing strategy in line with the business and marketing objectives
• Ensures that all major agency accounts are reviewed each year and that the accounts are re-tendered in accordance with the tender procedures to ensure best practice and best use of marketing budgets.
• Develops (and places) a media buying strategy that targets the desired demographics.
• Liaises regularly with retailer’s partners (local store and head office level) and encourages participation for Mall events and promotions, as well as support for the delivery of the overall marketing strategy.
• Develops promotions and incentive schemes, such as the Gift Cards, by working in partnership with all the tenants to deliver strong results for the Mall and oversees customer services Gift Card targets and devise campaigns that will continue to increase Gift Card sales for the Mall.
• Deals with all media Inquiries, including crisis management situations.
• Communicates regularly with stores, through regular retailer forums and ensure retailers are fully aware of upcoming initiatives or opportunities to get involved of activities and are fully engaged with the available marketing support.
• Supports the Line Manager through the implementation of personal development plans that provides opportunities for exposure to new project opportunities, as well as the chance to develop budget and agency management skills.
• Supports the Line Manager in delivering the planned strategy and ensures timely and appropriate responses to customer communication received through all social and digital channels.
• Works with the Line Manager to assign key objectives from the job descriptions to the relevant members of the Marketing Team.
• Ensures compliance with Company’s Health & Safety Policy.
• Performs other tasks as assigned by the Line Manager