Marketing Manager

Al Futtaim Group

Doha, Qatar

Posted on: 11 Jun 2024

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Employment: Full Time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
This role is responsible for developing, implementing, and executing a creative marketing strategy to effectively achieve brand campaign objectives, sales targets and increase market share through effective media planning in line with respective business strategies. The role will oversee Marketing for Automotive, Electronics and Watches division of DOMASCO.

What you will do:
- Define and manage brand positioning to increase brand power for Automotive, Electronics and Watches
- Develop advertising campaigns, media plan, contact strategy including:
• Offline media
• Digital media including website and social media strategy development
• Owned media such as POS, local special events for branches
• Brand management encompassing sponsored events, national events, Ramadan, National day, Motorsports, etc.
• Develop and pilot marketing efficiency monitoring, ROI, PDCA
• Regular updates on showroom and dealer channel branding requirements
• Monthly marketing reports on activations and results
• Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings
• Subsidy management and initiate claims receivable from principal brands

- Define and develop all entity events for internal and external stakeholders, including media
• Lead brand corporate identity definition and implementation
- Manage the online product catalogue, including product descriptions, images, pricing, and inventory levels
- Implement features and functionalities that improve customer satisfaction, such as live chat, customer reviews, and personalized recommendations
- Lead marketing performance efficiency PDCA
- With a focus on After Sales, drive operational direct marketing/ CRM marketing and one to one marketing for cost efficiency and increased retention with development of efficient monitoring of ROI and PDCA
- Track and analyze key performance metrics, such as sales data, conversation rates, traffic, and customer behavior
- Support (with the Head of Business) the relation with the OEM (principal), establish close relationship to maximize the partnership, to secure Qatar market voice of the customer, influence decisions that could affect DOMASCO business

Required skills to be successful:
- Leadership skills
- In-depth expertise in Social Media marketing
- Financial acumen and budget management
- Events management
- Attention to detail
- Stakeholder management
- Time management skills
- Excellent written and verbal communication

About the team:
This role will report to the Head of Business and will manage 3 direct reports.

What equips you for the role:
- Bachelor's degree in Marketing or Business Administration
- 7 years Marketing experience with 5 years in a similar role
- GCC experience, Qatar experience preferred
- Automotive Experience is preferred
- In depth understanding and expertise in all aspects of social media marketing
- Strategic and structured business and marketing understanding
- Data driven outlook with focus on sales results and measurable KPIs

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.


Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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