Sales and Marketing Director - RE Developer

The Sales and Marketing Director will lead the sales, leasing, and marketing strategy for a landmark mixed-use and entertainment development in Qatar, targeting HNWIs, institutional investors, and global brands. This role requires strategic leadership, market expertise, and a strong network to drive revenue, brand positioning, and high-profile tenant acquisition.

Client Details

The client is a prominent real estate developer behind a landmark mixed-use and entertainment development in Qatar. They focus on creating high-profile lifestyle destinations, integrating luxury residential, hospitality, retail, and entertainment components to attract local, regional, and international audiences.

Description

Strategic Planning and Market Positioning

* Formulate a comprehensive sales, leasing, and marketing strategy aligned with the project's feasibility study and financial objectives.
* Establish market positioning to attract local, regional, and international audiences.
* Conduct in-depth analysis of market trends, customer preferences, and competitor activity to refine pricing, offerings, and positioning.
* Identify target segments, including HNWIs, institutional investors, international tenants, and corporate clients.
* Oversee the creation of a compelling brand identity that highlights the project's unique value proposition in Qatar's real estate market.

Sales Management

* Lead pre-sales and off-plan sales initiatives to maximize early revenue opportunities.
* Develop targeted sales campaigns for villa and residential unit buyers to drive engagement and conversion.
* Build and maintain relationships with HNWIs, brokers, real estate agencies, and institutional investors.
* Oversee negotiation and execution of high-value deals to secure favorable terms.

Leasing Management

* Drive leasing strategy for retail and entertainment spaces, attracting high-profile tenants.
* Build partnerships with global and local retail, F&B, and entertainment brands.
* Oversee lease negotiations, ensuring terms align with financial objectives and tenant satisfaction.
* Manage tenant relationships from onboarding to ongoing engagement to maximize retention.

Marketing Leadership

* Develop and oversee 360-degree marketing campaigns across digital, traditional, and experiential platforms.
* Collaborate with creative agencies, PR firms, and digital marketing partners.
* Work closely with the Design Director to ensure marketing materials and experiences reflect the project's design and lifestyle objectives.
* Lead the development of showrooms, mock-ups, and experiential marketing spaces to captivate buyers and tenants.

Collaboration with Internal and External Stakeholders

* Align with Finance, Design, and Project Directors to ensure seamless coordination of marketing, sales, and operational objectives.
* Establish strong partnerships with brokers, retail brands, and corporate clients to enhance the project's reach and appeal.
* Provide actionable insights from the market to refine the project's offerings and strategies.

Reporting and Performance Management

* Implement a robust reporting system to track:
* Residential sales performance.
* Commercial leasing activity.
* Marketing campaign ROI and effectiveness.
* Customer satisfaction and retention metrics.
* Present data-driven recommendations to optimize sales, leasing, and marketing strategies.

Team Leadership

* Build, train, and mentor a high-performing sales, leasing, and marketing team.
* Foster a results-driven culture that encourages innovation, collaboration, and accountability.

Job Offer

* Shape the commercial success of one of Qatar's most ambitious mixed-use developments.
* Set new benchmarks in luxury real estate, entertainment, and lifestyle branding.
* Work directly with top-tier investors, global brands, and executive leadership.
* Expand your influence in the GCC market with a high-visibility role.
* Take full ownership of sales and marketing strategy with executive-level decision-making authority.

Requirements: