JOB DESCRIPTION / ROLE
Campaigns & Analytics
- Reporting & analytics: monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Run post boosts, reach and engagement campaigns for F&B, SPA & lifestyle content
Community Management
- Manage and facilitate social media communities by responding to social media posts and engaging audiences through DMs and comments
Digital PR
- Influencer Strategy support - liaise with influencers during stay, track content & collect content - Follow-up the collaboration and performance report
- Events & activities calendar build
- Form key relationships with influencers across the social media platforms
Content strategy & creation
- Manage the day-to-day handling of all social media channels: Facebook, Instagram, Twitter and YouTube adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, SocialBakers and Olapic
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop creative and engaging social media strategies
- Organize and oversee monthly photoshoot & videoshoots
REQUIREMENTS
Others
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyse competitor activity
- Set targets to increase brand awareness and increase customer engagement
Requirements
- Senior position, 4 to 5 years experience in related field.
- Experience in luxury hospitality is a plus but not mandatory.
- A degree in Marketing and Communication
- Excellent English, both verbal and written. Arabic is a plus.
- Strong understanding of digital marketing ecosystem (strategy to execution).
- Creative, energetic and passionate.
- Innovative approach to work.
ABOUT THE COMPANY
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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