Category Planning & Activation Head

Mondelez International

Jeddah, Saudi Arabia

Posted on: 31 Mar 2024

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Employment: Full Time

Job Description

Are You Ready to Make It Happen at Mondelez International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelez International and our customers and work with key account managers to implement plans to deliver our annual target.

The Head of Category Planning & Activation position is a key role in the Sales Leadership team. This role has the following core areas of responsibility.

How you will contribute:

You will:

- Lead the development of the trade marketing part of the category annual plans (contract process) and works on strategic initiatives across the SP period.
- Ensure customer plans are developed and executed by supporting the delivery of strategies and tactics for growth.
- Understand the business metrics and financial drivers needed to unlock profitable growth for Mondelez International and our customers and work with Channel heads and Teams to implement plans to deliver on short- & long-term objectives.
- Understand market dynamics / consumer insights by channel to participate on trade marketing strategic decisions.
- Lead the business planning meeting where the sales quotas are built to accomplish the annual plans based on relevant building blocks.

- Suggest and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale.
- Follow up the competition's commercial activity in the category to detect business opportunities and potential threats for the brand.
- Play a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets.
- Lead and owns Revenue Growth Management initiatives and is the owner of the Gross to Net Budget
- Lead Sales operations and ensures support to Sales Team on operations.
- Accelerate the digitalization agenda in Sales and ensure implementation.
- Lead people development for all members of the Category Planning & Activation team.

What you will bring:

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Category planning and delivering growth through category leadership.
- Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
- Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets.
- Manage Category & Channel trade spending budgets, ensuring funds are well optimized & spent to accelerate growth & deliver annual plans.
- Develop Category Channel PiOS standards & tools, and work with Field sales team to ensure execution excellence.
- Business planning and how to maximize revenue growth with RGM as a lever
- Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view.
- Analytical skills and business acumen
- Revenue Growth Management Experience and Skill Set

More about this role

W hat is needed to do the job effectively:

- Strong knowledge of the IBP process.
- High level of understanding the commercial planning process - including NPD/IMC, P2B and customer initiative development- NPD/IMC: The amazing consumer journey process- P2B: The 5 "S" Model- Customer: JBP's .
- High level understanding of RGM.
- Moderate level of knowledge of the Strategic Planning and Annual Budgeting process.
- Moderate to high Level of knowledge of Category Management - including occasion-based demand theory and Shopper Missions framework.
- High Level of knowledge on retail environment, promotional tactics, execution and fulfilment processes.
- Strong knowledge of the Joint Business Planning Process with customers.

Education / Certifications:

- Tertiary qualification: commerce or marketing preferred.
- Category Management Training preferred.
- Senior Sales and/or Marketing experience essential
- Bachelor's Degree or higher

Job specific requirements:

Minimum 12 years FMCG experience in Sales / Trade Marketing / Category Management Ideally with broad experience across the following:

- Sales at NBM or NSM level
- Good understanding of consumer marketing either from working directly in that area or as part of through demonstrated experience
- Category Management: operational is essential and strategic is preferred
- Strong financial acumen and history of working with finance/P&L's
- Strong Business acumen and analytical thinking and Full Knowledge of Revenue Growth Management
- Working with various Trade Marketing/ Shopper Marketing and Category Planning and Activation activities.
- Good understanding of developing business reporting, data analysis for full picture of channel, customer, and consumer performance
- Good understanding of supply chain either from working directly in that area or as part of a cross functional team.

No Relocation support available

Business Unit Summary

Mondelez International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.

Mondelez International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type


Category Planning & Activation




Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.

Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.

We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)

About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.

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