JOB DESCRIPTION / ROLE
• The Corporate Director of Marketing is responsible for the day-to-day marketing efforts and is responsible for the overall Positioning of the hotels, product communications and local customer development including, Rooms, Restaurants, and Events.
• In addition, he is responsible for implementing marketing strategy, market performance and meeting budget, forecasting, and good business integration intentions.
• Strategies will include pricing, status, direct sales, market mix, marketing, and public relations.
• Candidates for this position must have a flexible leadership style, have excellent communication and decision-making skills and smart business insight
REQUIREMENTS
• Develop, prepare and implement the Marketing Strategy and activity calendar.
• Working closely with the Sales & Revenue teams to ensure all necessary PR & Marketing initiatives are in line with the Company objectives.
• Managing the Marketing team and overseeing their projects to ensure in line with Company objectives.
• The ability to maintain a rewards program / (Loyalty Program).
• Guide the social media specialists to manage the social accounts professionally and promote the proper content.
• Observe the graphic design team to ensure efficiency, quality and excellence of their designing tasks.
• Responsible for producing, including content, all required branded (promotional) materials, both offline and online, for all target markets,
• Responsible for agency selection, price and contract negotiations, budget management and project management.
• Developing a wide range of innovative brand (chain) messages and differentiators and devising appropriate communication methods.
• Liaising with main suppliers i.e. printers, graphic design, media agencies, PR agencies and photographers.
ABOUT THE COMPANY
Boudl company was established in 1959 under the name of Saleh Naser to Khelaiwi and Sons Co. In few years, the company opened a number of hotels throughout the KSA & Kuwait. through its journey of success, the company created the Boudl brand which became the first brand in the hospitality field in KSA.
