Digital Marketing Manager

Company description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job description

Position overview: As the Digital Marketing Manager, your profile will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics.

You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/sales, agencies and third parties.

Key responsibilities:

Digital marketing strategy development:

• Be a custodian of the digital domain and strategize and create go-to-market plans.
• Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing SEO/SEM, email, and display advertising.
• Design the media plan and execute targeted campaigns across Meta (Facebook, X & Instagram), Google Ads, LinkedIn, OTAs, Food Aggregators, and other relevant aggregators and third-party digital platforms.

Website, owned channels, aggregators and content management and audit:

• Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates.
• Regularly update the website, owned channels, and aggregator platforms with new features, promotions, images, and content in collaboration.
• Monthly audit all the content and refresh it with the latest updates and promotions.

Online reputation management (ORM):

• Review all owned and external portals on brand content.
• Leverage online reviews to increase brand credibility.
• Liaise with internal stakeholders on handling guest comments.

Industry trends and external relations/agencies/influencers:

• Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep our hotel ahead of the competition.
• Handle and coordinate with digital, social media agencies, vendors, and like-minded partners to execute digital marketing initiatives effectively.
• Collaborate with influencers for hostings and increase digital footprint and engagement.
• Drive online PR and SEO.

Email, WhatsApp and third-party digital advertising:

• Spearhead WhatsApp and email marketing initiatives for all brand pillars targeted campaigns for lead generation, direct bookings, and driving reservations.
• Oversee email marketing campaigns, including content creation, list management, and performance analysis to maximize reach and engagement.
• Explore and collaborate with like-minded brands and profiles for cross-promotional campaigns.

Content, ad assets and copywriting:

• Develop compelling and on-brand digital content, including graphics, videos, and other assets.
• Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials.
• Review and refine copywriting to ensure clarity, impact, and brand consistency.

Performance tracking and reporting:

• Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, track room nights, website traffic, and look-to-book conversion ratios.
• Prepare and present detailed performance reports on a weekly and monthly basis, including key metrics, insights, and recommendations.
• Devise and maintain a monthly Key Result Area (KRA) chart to track growth and performance across digital channels.
• Review agency performance and set targets to drive leads.

Collaboration with sales and revenue management:

• Liaise with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings.
• Collaborate on strategies to improve look-to-book conversion ratios and overall revenue performance.

Other responsibilities:

• Cross-functional alignment.
• Teamwork.

Qualifications

• Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.
• Proven experience (3+ years) in digital marketing roles within the hospitality or luxury industry, with a track record of successful campaigns and driving revenue.
• Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS).
• Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies.
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Additional information

• Arabic and English language preferred.
• Remote location - Turaif, Saudi Arabia.