JOB DESCRIPTION / ROLE
Aramco energizes the world economy.
Aramco occupies a unique position in the global energy industry. We are the world's largest producer of hydrocarbons (oil and gas), with the lowest upstream carbon intensity of any major producer.
With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco's value to society.
Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations' spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom's vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.
We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.
Job Purpose
The Digital Media Strategist is Responsible for planning, developing and implementing company's overall digital media strategy in order to support and improve online presence and the overall digital marketing efforts. This include analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and leading effective digital marketing strategies and projects. The role requires a strategic and innovative thinker who has the ability to connect digital media to all other aspects of our business. The individual needs to constantly and proactively combine an in-depth knowledge of our business objectives and our competitive landscape to deliver effective digital strategy and recommendation. The ideal candidate is excited about all-things digital, strategic planning, problem-solving, analyzing data, and interacting with management.The Digital Media Strategist is Responsible for planning, developing and implementing company's overall digital media strategy in order to support and improve online presence and the overall digital marketing efforts. This include analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and leading effective digital marketing strategies and projects. The role requires a strategic and innovative thinker who has the ability to connect digital media to all other aspects of our business. The individual needs to constantly and proactively combine an in-depth knowledge of our business objectives and our competitive landscape to deliver effective digital strategy and recommendation. The ideal candidate is excited about all-things digital, strategic planning, problem-solving, analyzing data, and interacting with management.
Responsibilities
- Identify, develop, and implement digital and social media communication strategy to effectively engage with stakeholders.
- Develop an integrated model that encompasses all digital presence including social media, digital media, and SEO/SEM.
- Set specific goals that align with the overall direction and business goals for each of the channels.
- Track and measure outcomes including always-on activities, campaigns, and etc.
- Stay on top of the current best practices, trends and technologies for each social and digital media Platform
- Generate innovative ideas to promote our brand through leveraging the company's owned digital channels.
- Develop business cases to support new digital strategies, budget requests, projects and marketing plans.
- Help maintain the organization's corporate image and identity.
- Develop creative briefs for the various programs and initiatives.
- Ability to prepare and present concise reports, proposals, and presentations.
Other principle duties as spelled out in the internal procedures documents of incumbents assigned to respective divisions within the organization.
REQUIREMENTS
Education & Experience Requirements
- Essential: Bachelor's degree in digital communication, marketing, Advertising, journalism or related field
- 5+ years of experience in Advertising, social media, or corporate communications filed
- Solid experience with social media platforms
- Strong understanding of communications channels and audiences
- Good understanding of digital media KPIs
Working environment
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world's biggest technical, logistical and environmental challenges, we invest heavily in talent development.
We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs - one of the largest in the world.
ABOUT THE COMPANY
Saudi Aramco is an integrated global energy enterprise. The company markets and exports crude oil, petroleum products, natural gas liquids and sulfur. It also ships crude oil worldwide through an affiliated company and participates in petroleum refining and marketing activities at home and abroad. Its overseas affiliates are in the United States, Egypt, the Philippines, the Republic of Korea and Japan.
Saudi Aramco's subsidiaries span the globe, with offices in Houston, Washington, New York, London, Leiden, Dubai, Singapore, Beijing, Hong Kong, Tokyo and Seoul.
