JOB DESCRIPTION / ROLE
- Develop, manage, and execute organization's brand strategy, encompassing corporate and subsidiary levels.
- Ensure the consistent execution of organization's brand culture and brand experience throughout the organization.
- Lead the development of brand identity, positioning, and messaging, aligning them with organization's values and objectives.
- Analyze data and assess market conditions to determine optimal brand positioning initiatives.
- Develop and implement initiatives to increase brand awareness and improve the public perception of the organization brand.
- Collaborate with the research team to conduct in-depth market research, identifying market trends, technologies, and audience needs.
- Use market insights to facilitate increased brand engagement and alignment with market demands.
- Stay updated on industry trends and competitive intelligence to inform brand strategies and decisions.
- Lead and coordinate the creation of brand concepts, ensuring they align with organization's brand identity and messaging.
- Develop and oversee brand positioning initiatives that resonate with target audiences.
- Create comprehensive brand experience materials that enhance organization's brand presence.
- Develop initiatives to improve public perception of the organization brand.
- Monitor and measure the effectiveness of these initiatives through key performance indicators.
- Adjust strategies as needed to enhance public perception.
Requirements:
- A minimum of 8 years of experience in brand management, marketing, or related roles.- Proven experience in developing and executing successful brand strategies.
- Strong leadership and team management abilities.
- In-depth understanding of brand management principles and practices.
- Excellent communication and interpersonal skills.
- Strong leadership and team management abilities.
- Analytical and research skills to inform brand decisions.
- Knowledge of the energy industry is a plus.
ABOUT THE COMPANY
Saudi Networkers Services, incorporated in 2001 with an aim to provide the world class business and consulting services through a combination of market insight, technical excellence and unrivalled agile methodology.
Our success stems from building strong relationships and trusted partners, which enabled us delivering exceptional services to public sector, as well as some world's leading organizations, in Telecommunication, Information Technology, Cyber Security, Banking, Energy, Utilities and various other industry arenas.
We collaborate closely, ideate that how the work gets done, while working alongside businesses to collaborate on growth and applying breakthrough innovations, that drive exponential impact, managed by teams specialized in their assigned industry sectors.
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