Head of Marketing

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JOB DESCRIPTION / ROLE

Employment: Full Time

• Developing marketing strategies and plans to achieve business objectives, identifying target audiences, and setting marketing budgets.
• Overseeing the execution of marketing campaigns, including advertising, promotions.
• Conducting research to understand market trends, consumer behavior, and competitors.
• Building and maintaining the brand's image and identity, ensuring consistency across all marketing materials.
• Collaborate with other teams, sales, and customer service to ensure brand consistency.
• Planning and executing product launches, including market positioning, pricing strategies, and promotional activities.
• Managing and guiding a marketing team, setting goals, and evaluating performance.
• Monitoring and analyzing the performance of marketing campaigns using data and metrics, adjusting strategies accordingly.
• Creating or overseeing the creation of marketing content such as advertisements, blog posts, social media updates, and email campaigns, OH.
• Building and maintaining relationships with media outlets, influencers, and partners to enhance marketing reach.
• Managing the marketing budget, allocating resources effectively, and ensuring cost-efficiency in marketing activities.
• Developing strategies to engage and retain customers, including loyalty programs and customer feedback mechanisms.
• Staying current with industry trends and emerging technologies to incorporate them into marketing strategies.
• Ensuring all marketing activities adhere to legal and ethical standards, including data privacy and advertising regulations.
• Evaluating the return on investment of marketing activities and adjusting strategies as needed to improve results.
• Identifying and establishing partnerships or alliances that can benefit the company.
• Planning & Marketing strategies.
• Marketing budget preparation and implantation with max ROAS.
• Brand management and marketing campaign.
• Social media team management.
• Marketing tools evaluating / analytics.
• Showrooms Main KV, Branding
• Store Opening.
• PR Management.
• Media Creation Management & Buying.
• Reporting.
• Products Photoshoot Management
• Product recommendations and new products launch
• Managing PR Team
• Customers persona and brands persona
• Managing all brands under company based on each brand persona. Direction along with plan for each
• Support executive director per company directions in which related to marketing

Salary:
SAR 25,000 per month inclusive of fixed allowances.
Additional benefits: bonus, medical, visa, flight

REQUIREMENTS

• Bachelor’s degree from a reputable university, preferably in Marketing
• Retail regional brand experience in fashion/ accessories / apparel marketing/branding.
• Managed marketing budget with marketing campaign.
• Strong understanding of Marketing executions and activations in Retail
• Effective communicator across all levels in both English and Arabic

ABOUT THE COMPANY

Global Retail Recruitment supports brands across the world with candidates from many different regions including Asia, Europe, Middle East and the USA. We represent clients and protect their brand with ethical and communicative processes, exceptional effort and consideration of the impact we have on peoples lives. Vacancies are supported in the disciplines of operations, human resources, loss prevention, brand marketing, E-commerce, CRM, buying, merchandising, distribution, supply, logistics, sales business development and more.

Over 30 years combined recruitment experience working with many of the biggest names. Prior retail management, sports management and food service / hospitality experience. We work with candidates from all continents matching capability and cultural requirements to ensure employers have a long-term acquisition, leading to a placement that supports in the delivery of key performance indicators.

Executive Retail, FMCG, Food and Sports Recruitment, retained search and contingency retail recruitment agency, talent mapping & organisational mapping. Recruitment delivery within all fields of Retail, FMCG, Food and Sports:- operations and head office from Mid-Management to Executive level.

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