Key Account Manager - Event And Exhibition

Position overview

The key account manager – events & expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors.

Key responsibilities

A. Client relationship management

• Serve as the primary point of contact for key clients.
• Build strong client relationships and ensure satisfaction.
• Conduct meetings, presentations, and follow-ups.
• Understand client objectives and deliver solutions.

B. Business development & revenue growth

• Identify new business opportunities in events & expo.
• Prepare proposals and commercial offers.
• Achieve revenue targets.
• Provide forecasts and market insights.

C. Project coordination & execution

• Coordinate with production, design, operations, and logistics teams.
• Monitor timelines, budgets, and deliverables.
• Attend site visits and event days.
• Ensure all approvals and documentation are completed.

D. Key account growth & strategy

• Develop account plans to expand portfolio.
• Conduct market and competitor analysis.
• Support marketing and networking activities.

E. Contract & financial management

• Negotiate pricing and payment terms.
• Ensure timely invoicing and collection.
• Coordinate financials with finance department.

F. Reporting & documentation

• Maintain CRM/ERP records.
• Prepare weekly reports and visit logs.
• Document client feedback and improvements.

Requirements

• Bachelor’s degree in business, marketing, or events.
• 3–7 years of experience in events/exhibitions.
• Strong understanding of event production and operations.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects.
• Proficient in MS Office and CRM systems.

Key skills & competencies

• Client management
• Sales & negotiation
• Project coordination
• Strategic account development
• Time management
• Problem solving
• Communication & presentation

Work conditions

• Office-based with client meetings and site visits.
• Available during event build-up and dismantling.
• Flexible hours during peak periods.

KPIs

• Monthly revenue
• Client retention
• New accounts
• Project satisfaction score
• Profitability
• Payment collection timeline
• Proposal accuracy