Usually a marketing director will:
• Plan and execute a marketing strategy for the organization and for new and existing products or services
• Oversee the implementation of the marketing strategy
• Develop a brand strategy
• Set and administer an annual marketing budget
• Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
• Guide the day-to-day activities of the marketing team and marketing manager
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Manage and refine the organization’s social media presence
• Manage and measure marketing campaign costs
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilize data for marketing campaigns, interrogating the organization’s databases and external data
• Identify new business opportunities
• Conduct market research studies
• Negotiate with media agencies and secure agreements on the production of promotional materials.

Key skills:
• Strong project management and people management
• You will oversee the marketing department and guide its day to day operations, so you will be recruiting, supervising and mentoring members of the marketing team.
• Leadership and influencing: The role of a marketing director is a creative one, so it is crucial that you present yourself as a good communicator.
• You will often report directly to the VP S&M and portray your vision and ideas to the executive team.
• You will also be leading and directing the work of others.
• Being a marketing director also involves constant networking and representing your organization to outsiders.
• Data analysis: The role calls for continual analysis of market trends and the positioning of competitors.
• This analysis provides the foundation for marketing strategies.
• Much of this analysis is done by drilling down into data around customer behavior and experiences, so you need to be up to speed on these techniques.

Qualifications:
• At least an undergraduate degree is normally expected for the role of a marketing director, with marketing or business studies being the most preferable subjects.
• Many employers also look favorably upon applicants with an MBA or other Master’s degree qualification.

Relevant experience
• A minimum of eight to 10 years’ experience in marketing is expected for the role of a marketing director.
• Quite often, marketing director is promoted from role of head of marketing or marketing manager.