Job Purpose
- The Marketing Manager involves developing strategies to promote alfanar Projects products and services as a global project developer, engineering construction & technology solutions across multiple sectors towards our Strategy for the world ,with the world.

Duties and Responsibilities

• Market Research : Conduct research to understand market trends, customer preferences, and competitor activities in the power and energy industry. This includes analyzing industry reports, customer surveys, and market segmentation.
• Strategic Planning : Develop marketing strategies and plans to promote the alfanar Projects products and services. This involves setting goals, identifying target markets, and outlining tactics to achieve objectives.
• Product Positioning : Determine the unique selling points of alfanar Projects offerings and develop positioning strategies to differentiate them from competitors' products.
• Brand Management : Oversee the development and maintenance of the alfanar Projects brand identity in the power and energy sector. This includes managing branding guidelines, ensuring consistency across all marketing materials, and monitoring brand perception.
• Campaign Development : Create marketing campaigns tailored to different segments of the power and energy market. This may involve advertising, digital marketing, content marketing, events, and sponsorships.
• Content Creation : Develop compelling content such as blog posts, articles, case studies, whitepapers, and infographics to educate and engage potential customers about your alfanar Projects products and services.
• Digital Marketing : Utilize digital channels effectively, including websites, social media, email marketing, and online advertising, to reach target audiences and generate leads.
• Measurement and Analysis : Monitor and analyze the performance of marketing campaigns using metrics such as ROI, conversion rates, website traffic, and customer engagement. Use this data to make informed decisions and optimize future marketing efforts.
• Stakeholder Communication : Communicate marketing plans, initiatives, and results effectively to internal stakeholders such as senior management, sales teams, and cross-functional departments.