Marketing Manager

Key responsibilities

• Develop and execute localized marketing campaigns tailored to KSA audiences, aligned with brand and sales objectives.
• Build and maintain relationships with top influencers, agencies, media platforms, and local content creators.
• Drive paid digital marketing campaigns (Google, Meta, Snapchat, TikTok, etc.) and track ROI on all channels.
• Manage affiliate and influencer programs, ensuring strong ROI and measurable impact on conversions.
• Identify and secure strategic collaborations with banks, fintechs, and lifestyle partners for co-branded marketing, sponsorships, and joint promotions.
• Work closely with Dubai HQ marketing and creative teams to ensure consistent brand communication across all markets.
• Plan and execute seasonal marketing calendars, new brand launches, and promotional events.
• Analyze campaign data, performance reports, and consumer insights to optimize marketing investments.
• Ensure strong alignment between marketing, merchandising, and operations teams to support commercial objectives.

Key requirements

• Bachelor's degree in Marketing, Business, or Communication (MBA preferred).
• 5-8 years of experience in e-commerce or retail marketing, preferably in fashion, beauty, or lifestyle sectors.
• Strong exposure to the Saudi market, with proven relationships in the influencer, agency, and digital ecosystem.
• Experience in managing paid marketing, influencer campaigns, and affiliate networks.
• Excellent communication and negotiation skills (English & Arabic).
• Hands-on experience with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
• Highly organized, creative, and result-oriented with a commercial mindset.

Key KPIs

• Campaign ROI and contribution to monthly GMV.
• Influencer performance metrics (engagement, reach, conversion).
• Number and value of strategic partnerships and sponsorships closed.
• Growth in traffic, sessions, and conversion rates from marketing channels.
• Brand awareness and visibility uplift within KSA market.