JOB DESCRIPTION / ROLE
Line of Service
Internal Firm Services
Industry/Sector
Not Applicable
Specialism
IFS - Internal Firm Services - Other
Management Level
Manager
Job Description & Summary
We are seeking a highly skilled and experienced Marketing Manager to join our dynamic team, focusing on providing bespoke marketing support for one of our most strategic key accounts.
This role is pivotal in developing and executing innovative marketing strategies that align with our client's objectives, enhancing our brand, and supporting us in continuing to drive business growth.
Key Responsibilities:
- Working closely with the account team, develop, implement, and manage marketing strategies that align with the key account's business goals and objectives.
- Deliver impactful and innovative campaigns with a strong digital focus to resonate with our client
- Serve as the primary marketing contact for the strategic key account, ensuring a seamless and productive partnership.
- Collaborate with cross-functional teams to create and deliver innovative integrated marketing campaigns that effectively target our key account's audience, incorporating digital, social media, events, and PR activities.
- Through the development of internal and external communications, continue to enhance and promote our strategic relationship with the account.
- Working closely with the account team to analyse global market trends to identify opportunities create and deliver quality thought leadership to support our brand positioning
- Monitor and report on the effectiveness of marketing campaigns, using data to drive continuous improvement and ROI.
- Manage the marketing budget for the key account, ensuring optimal allocation of resources for maximum impact.
- Lead the planning and execution of events and conferences tailored to the key account's team's needs, ensuring high levels of engagement and satisfaction.
- Foster strong, strategic relationships with key stakeholders within the client organisation, understanding their needs and delivering exceptional marketing support.
- Stay abreast of the latest marketing tools, technologies, and best practices, leveraging this knowledge to benefit the key account.
- Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed.
REQUIREMENTS
Education
- Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is a plus.
Language
- Fluency in spoken and written English, proficiency in Arabic is an advantage
Overall Experience
- 7+ years of experience in the Marketing field
- 4+ years management experience
Specific Experience
- Proven experience in marketing management, ideally with a focus on B2B and key account marketing.
- Strong understanding of the professional services industry and its challenges and opportunities.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Strategic thinker with a proven track record of developing and implementing successful marketing strategies.
- Highly organised, with exceptional project management skills and the ability to manage multiple priorities simultaneously.
- Proficient in using marketing analytics tools and data-driven decision-making.
- Creative and innovative, with a passion for delivering impactful marketing initiatives.
- Industry experience within the Middle East is essential
ABOUT THE COMPANY
At PwC Middle East, we've set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.
We're a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.
PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.
We're striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we're proud of the strength that comes from all our different backgrounds and experiences and we value everyone's uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.
If you're looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you're a future PwCer.
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