JOB DESCRIPTION / ROLE
Description
At Gathern, we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.
Backed by our SAR 270 million Series B funding round led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion, we’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing.
With 5 million plus users, guests from over 150 nationalities, a network of more than 72,000 hospitality units, and more than SAR 2 billion paid to over 33,000 Saudi hosts, Gathern stands as one of the fastest-growing tech companies in the Kingdom, holding a 44% national market share and 53% in Riyadh.
This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!
Role objective
To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment.
Key responsibilities
- Analyze the market and accurately identify target customer segments.
- Develop detailed customer personas based on data and purchasing behavior.
- Design and execute targeted marketing campaigns tailored to each segment.
- Lead the marketing team and ensure alignment with the company’s strategic goals.
- Monitor campaign performance, analyze results, and continuously optimize.
- Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience.
Requirements
Years of experience
At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role.
Experience in the following areas
- Customer segmentation and persona development
- Planning and managing multi-channel marketing campaigns (digital and offline)
- Performance marketing and ROI-focused campaign management
- Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
- Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus
Key skills
Customer understanding & analysis
- Analyze demographic and behavioral customer data
- Build advanced segmentation strategies
- Design customer journey maps
Campaign management
- Plan and execute multi-channel marketing campaigns
- Run A/B tests and optimize performance
- Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools
Leadership & decision-making
- Ability to lead teams and inspire performance
- Strong decision-making based on data and insights
Market knowledge
- Familiarity with local and global market trends
- Agile in responding to competitive and economic changes
Technical & analytical skills
- Strong Excel skills and ability to build basic financial models for campaigns
