Senior Marketing Specialist

The Senior Marketing Specialist leads digital campaigns, corporate communications, and public relations activities. The role ensures delivery of press releases, public announcements, brand-building campaigns, loyalty activations, and mobile app/website marketing—bridging internal teams, agencies, and management for high-impact execution.

Projects and tasks may be limited to or include additional items as per company direction.

Key Responsibilities
• Lead execution of integrated digital campaigns (social, SMS, email, push).
• Manage website and mobile app content, ensuring campaign alignment.
• Liaise with PR/media agencies for public communication and press releases.
• Own timelines for media announcements and external communications.
• Supervise creative production (infographics, visuals, video, templates).
• Drive B2B engagement and loyalty activations (Qitaf, WalaPlus, SDC).
• Develop integrated strategies for corporate and individual segments.
• Manage analytics dashboards (GA4, app analytics, campaign KPIs).
• Run monthly performance reviews and recommend optimizations.
• Ensure consistency of brand identity across all channels.
• Prepare and review press releases, newsletters, and corporate announcements.
• Coordinate corporate event participation (booths, expos, sponsorships).
• Lead updates to company profile, proposals, and technical presentations.
• Manage influencer marketing and external media partnerships.
• Ensure executive visibility (quotes, interviews, press opportunities).
• Collaborate with CX/IT to integrate campaigns with CRM and loyalty tools.
• Oversee junior specialist (Sara) to ensure timely execution and QA.
• Lead SEO/SEM and continuously optimize website presence.
• Implement A/B testing across creatives, audiences, and channels.
• Monitor media sentiment; maintain tracking and coverage logs.
• Develop crisis communication protocols with the PR agency.
• Drive Vision 2030-aligned educational/awareness content.
• Secure approvals and coordinate cross-functionally for on-time delivery.
• Prepare monthly strategic reports for management (insights & actions).
• Reduce operational risk by ensuring public communication and PR deliverables remain on track.

Requirements: