SMB Strategic Partnership Manager


Riyadh, Saudi Arabia

Posted on: 9 May 2024

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Employment: Full Time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. We are looking for an experienced sales or marketing professional to join our Partnerships team as the META (primary focus on KSA and UAE) Strategic Partnership Manager. Our team is often the first to meet, inspire and engage prospecting SMBs. We are at the start of the sales funnel and responsible for generating new high value SMB prospects through strategic partnerships and nurturing them to activation. Our ultimate goal as a team is to empower new businesses and agencies to successfully grow with TikTok. The Strategic Partnership Manager role is to build and maintain a robust and reliable pipeline of new advertisers by acquiring SMBs through strategic partnerships with select SMB communities in their designated market. This is a new role that will require a balance of creative, strategic and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

• Devise and maintain a comprehensive and up to date region/market go-to-market new SMB engagement and acquisition strategy with clear goals and executional plan
• Conduct ongoing external landscape analysis to identify and build a healthy pipeline and overview of high potential SMB partners, pertinent events and forums
• Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, etc.) through the partnership lifecycle from contracting to partner program execution and evaluation
• Develop and drive end-to-end lead engagement and marketing demand generation activities for our partner SMB communities, including planning of programs, events, coordinating deliverables and support from cross-functional partners
• Collaborate and align closely with Sales, Marketing, PR/Comms, Public Policy and other teams as appropriate to maintain a clear understanding of current SMB pipeline priorities and needs, and to maximize the effect of our external SMB engagement activities and programs
• Coordinate with Sales and Vendor team colleagues to support progression of leads into sales pipeline and funnel to appropriate engagement track to mitigate churn and nurture activation potential
• With input and support from Analytics team, identify key engagement metrics, monitor acquisition initiatives across lifecycle and regularly evaluate region/market acquisition strategy to develop recommendations for go-forward planning

Minimum Qualifications:
• Relevant experience in sales, marketing, business development or b2b strategic partnerships, ideally within the digital marketing space
• Demonstrated expertise in the KSA and UAE market, possessing deep insights into market dynamics, industry trends and regulatory frameworks
• Experience in managing and developing the upper funnel of the sales cycle from outreach to prospecting leads to acquisition and activation
• Excellent verbal and written English and Arabic language skills
• Track record of building impactful, sales-driven partnerships with a broad set of internal and external stakeholders
• Strong influencing skills and demonstrated results working in highly cross-functional capacity
• Excellent analytical, organizational, project management and execution skills
Preferred Qualifications:
• Ability to translate data into clear narratives, operational strategies and recommendations
• Experience owning and delivering quantitative targets
• Proactive self-starter attitude, comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
• Experience prioritising and managing tasks effectively within a fast-paced continuously changing environment while maintaining strict attention to detail
• A genuine passion for small business, sales and business development


TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

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