• Set social media strategy that takes the main marketing strategy and the business teams’ objectives into account
• Responsible for mentoring the social team and sharing social knowledge with the full team.
• Spearheading the execution and implementation of the social media strategy
• Set the brands’ messaging pillars & tone of voice for my clients products.
• Responsible for growing all of my clients’s social media pages/communities across the social platforms which includes Twitter, Facebook, YouTube, Instagram, Periscope, etc.
• Overlook social media trends, audience behavior, and listening tools along with conducting competitive analysis studies
• Devise a continuous social media competitors’ monitoring system to ensure that the organization is ahead of the competition
• Responsible for social media marketing and communication campaigns, and coordinating with the business team to be in line with their overall marketing strategy
• Set the social strategy, brand tone, and content calendars.
• Define the overall CRM guideline for responding to customers inquiries on social media platforms that will be implemented by the team
• Defining the monthly content calendar for the social media team
• Defining the year-long content roadmap for the social media team
• Ensuring the social media team is publishing content in a timely manner. Example: Posting updating during matches
• Devise the right KPI metrics that the company should be measuring and set the proper listening tools and monitor them on a timely basis to live up to the set objectives.
• Identifying customer response to content posted on social media and provide this feedback accordingly to the content team
• Responsible for achieving social media KPI's set by the business team such as likes, followers, etc...
• Implementing social media search engine optimization strategies
• Building a social media team that can meet the strategy and business requirements. This involves hiring, training, and managing resources
• Responsible for implementing an optimal response mechanism for customer complaints as well as reporting and flagging those issues to the business team
• Producing weekly/monthly reports on performance, moderation statistics, issues, outcomes ,and possible solutions
• Coordinating with the content team to ensure that published content items are quickly posted to the relevant social media channels
• Devising acquisition and engagement strategies across the full platform spectrum of my client & all its products.
• Monitor and coordinate for brand health check reports.
• Coordinate and monitor stakeholders’ social channels and own brand presence.
• Devise a social crisis management response model.