Assistant Director of Marketing and Communications

Company description

An architectural surprise inspired by an Egyptian aesthetic, 5-star Raffles Dubai offers the luxury of city-centre space, impeccable service and sophisticated Asian style. A 15-minute drive from Dubai International Airport, it is ideally located in the business and shopping district, adjacent to Wafi Mall and close to the magnificent Khan Murjan souk and the convention centres.

Purpose of position

This role oversees and leads all marketing and communication efforts in the hotel. The assistant director of marketing and communications is responsible to create and promote on-brand messaging to guests through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness. This role oversees and leads all marketing and communication efforts in the hotel.

Key roles & responsibilities

Reporting to the director of sales and marketing (DOSM), responsibilities and essential job functions include:

• Manage all activities within the marketing department, ensuring all brand standards are followed
• Create and execute annual marketing plan
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
• Develop the hotel’s communication strategies and execute the marketing campaigns in conjunction with the sales, spa, food and beverage departments to ensure profit, growth and brand exposure
• Plan and oversee the hotel’s advertising and promotional activities
• Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
• Work with digital marketing colleague to develop compelling consumer and media content
• Oversee all marketing initiatives for the hotel
• Verify all collateral is as per brand standard guidelines
• Verify all advertising for the hotel in digital channels is in alignment with brand voice
• Build and maintain positive relations with the corporate and regional offices
• Oversee photo shoots for the hotel and seasonal campaigns

Personal attributes

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Knowledge of basic accounting, and analytical capabilities required
• Ability to assess and evaluate employee’s performance fairly
• Must have strong interpersonal skills with attention to details
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Self-motivated, creative and confident, with a highly energetic personality
• An engaging and empathic leader
• Ability to meet deadlines consistently and manage stress gracefully
• Pro-active and takes initiative
• Must be organized and able to work independently and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented

Experience & qualifications

• Bachelor’s degree in marketing, business, or related major
• Minimum 5 years’ experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• A passionate individual with experience in marketing, traditional and digital, as well as e-commerce and communication (PR)
• Strong luxury hotel background is preferred
• Fluency in English, written and spoken