Assistant Manager, Digital Campaigns & Channel Management - Marketing & Experience (UAE National)

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World's Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

JOB PURPOSE

1. Digital Campaign Management

- Assist in developing and launching digital marketing campaigns across paid search, social media, display advertising, email marketing, and affiliate channels.
- Coordinate campaign asset creation, deployment, and tracking with internal teams and external agencies/vendors.
- Ensure campaigns align with brand guidelines and marketing objectives.

2. Channel Marketing Support

- Support channel-specific marketing activities targeting key partners, resellers, and platforms.
- Assist in creating channel marketing materials, offers, and promotions to drive partner engagement and sales.
- Coordinate communication and campaign rollout with channel partners.

3. Performance Tracking & Analytics

- Monitor KPIs such as impressions, click-through rates, conversions, lead generation, and ROI for digital and channel campaigns.
- Prepare regular performance reports and dashboards to provide insights for campaign optimization.
- Use data-driven insights to recommend improvements in campaign tactics and channel engagement.

4. Content & Collateral Coordination

- Help develop digital content and marketing collateral tailored for different channels and campaigns.
- Ensure consistency of messaging and branding across all campaign touchpoints.

5. Marketing Automation & CRM Support

- Assist in managing marketing automation workflows and campaign communications.
- Support CRM data maintenance, lead tracking, and nurturing activities related to digital and channel marketing campaigns.

6. Budget & Vendor Coordination

- Assist in tracking campaign budgets and expenses.
- Coordinate with vendors and agencies to ensure timely delivery of campaign assets and services.

7. System Testing & Flexibility

- This position is also responsible for testing all crucial systems following internal system updates as required, which may occasionally necessitate working outside regular business hours, including evenings and weekends.

Requirements
QUALIFICATIONS

- Bachelor's degree in marketing, Business, Communications, or related field.
- Familiarity with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads), marketing automation, and CRM tools
- Must have 5 years of experience working within the marketing and digital campaign domains
- Experience in working with channel partners or B2B marketing is a plus.
- Digital Campaign Execution - managing multi-channel digital campaigns.
- Channel Marketing - supporting marketing activities targeting partner networks.
- Data Analysis & Reporting - tracking campaign metrics and ROI.
- Content Coordination - assisting with campaign collateral and messaging.
- Marketing Tools - proficiency with ad platforms, automation, and CRM systems.
- Analytical Thinking - interpreting data to optimize campaigns.
- Detail Orientation - ensuring accuracy in campaign setup and reporting.
- Organizational Skills - managing multiple projects and deadlines.
- Proactive Approach - initiative in identifying opportunities for campaign improvement.