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Assistant Store Manager

Apparel Group

Dubai, UAE

Posted on: 17 Sep 2025

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JOB DESCRIPTION / ROLE

Job Type: Full Time
Job Location: Dubai, UAE
Nationality: Any Nationality
Salary: Not Specified
Gender: Not Specified
Arabic Fluency: Not Specified
Job Function: Sales - Retail
Company Industry: Retail

Position objective:

Supporting the overall operations of the store and ensuring a seamless customer experience. This position involves assisting the store manager in various managerial tasks and taking charge in their absence. The assistant store manager is responsible for overseeing daily operations, managing staff, achieving sales targets, and maintaining a high level of customer satisfaction.

Key responsibility:

Sales and customer focus:

  • Consider the needs of the customers at all times.
  • Implement a high standard of customer focus within the store.
  • Lead by example in all aspects of customer service.
  • Actively seek ways to achieve or exceed shop sales targets.
  • Ensure all members of the team have an understanding of KPIs and targets to be achieved.
  • Ensure any promotional offers regarding stock are implemented within the store.
  • Implement strategies effectively to drive sales in the store.

    • Store administration:

  • Regularly audit own store administration and resolve any issues.
  • Implement, within own store, any changes in administration procedure positively and effectively.
  • Collaborate with the store manager to set and achieve sales targets.
  • Monitor sales performance and analyze key performance indicators (KPIs).
  • Implement sales strategies to maximize revenue and meet business goals.
  • Oversee inventory control and merchandising to optimize product availability.
  • Ensure accurate stock levels through regular stock checks and replenishment.
  • Ensure that the store layout and presentation align with brand standards.

    • Presentation and management:

  • Ensure the store has the correct stock package and required stock levels to maximize sales potential.
  • Ensure high standard of visual merchandising and maintenance amongst all staff.
  • Effectively communicate any changes in stock or store layout to all members of the team.
  • Ensure that each member follows the retail standard.
  • Maintain the back store operation and replenishment of the merchandise.

    • Staffing and team performance management:

  • Monitor and manage schedules for salesperson work hours, vacations, and days off.
  • Resolve salesperson complaints and concerns and provide ongoing performance feedback; counsel salesperson when necessary.
  • Encourage full participation of salespersons in creating store goals and developing plans.
  • Ensure store portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the company.
  • Manage staff leave.

    • Security:

  • Ensure security procedures are adhered to throughout the store.
  • Maintain a high standard of security awareness regarding stock and money within the store.

    • Other job deliverables:

  • Carry out corrective action and progressive discipline as necessary.
  • Demonstrate dependability, reliability, and punctuality.
  • Maintain strict confidence of all employee and employment-related information.
  • Demonstrate the highest level of integrity and ethics in all the decision-making processes.

    • Desired experience:

    The ideal assistant store manager in a retail company should have 3+ years of progressive experience in a customer-centric role with strong management experience, leadership skills, and problem-solving skills. Proven success in enhancing customer engagement and achieving and exceeding sales KPI targets for stores. A bachelor's degree in business administration, retail management, or a related field is preferred.

    ABOUT THE COMPANY

    The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

    Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

    Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

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