Assistant Vice President, Co-Brand Credit Card

Generic accountability

Core responsibilities

Customer engagement:
Increase card spending and make FAB the primary bank of choice.
Increase product holding and promote digital adoption.
Drive member satisfaction, improve customer retention, and NPS.
Drive program awareness and redemptions through seasonal offers and campaigns.
Establish best in market presence through ongoing marketing calendar driving acquisition and brand awareness.

Program management:
Lead the strategic roadmap for FAB Rewards enterprise-wide program cashback co-brand loyalty propositions.
Manage the program parameters and business rules including points accumulation logic, accrual rules, and partner redemption rates for each customer segment.
Monitor program CVP and drive revenue and cost-saving initiatives contributing to product P&Ls.
Engage with digital to offer state-of-the-art user interface with enhancements to the customer experience.
Manage vendor interactions and relationships for technical stack delivery, commitment to contractual obligations, invoicing and payments, SLAs, and ongoing developments to the program.
Manage the channels, member experience lifecycle communication, digital messaging, and user redemption journeys on FAB Mobile and Internet Banking.
Engage with Magnati to ensure seamless redemption at FAB POS network and establish synergies leveraging FAB's position as an acquirer.
Deliver on Elite strategy and brand to build a unique Rewards experience.
Collaborate with IT and Operations to ensure day-to-day operations and functioning of the platform.

Specific accountability

• Revenue growth from redeemers vs non-redeemers.
• Increased product holding.
• Uplift in credit and debit card spending.
• Increased digital channel interactions through remittances and standing instructions.
• Increased app downloads and mobile active database.
• Increased customer satisfaction from the program.

Qualifications

Minimum qualification
Master's degree in business administration, finance, banking, or a related major field of study.

Minimum experience
Minimum of 10 years of experience in product/business function in consumer banking.

Remote work: No

Employment type: Full-time

Key skills: Presentation skills, risk management, financial services, IFRS, banking, pricing, analysis skills, securities law, investment banking, relationship management, strategic planning, leadership experience

Experience: years

Vacancy: 1