Associate Director - Expansion


Dubai, UAE

Posted on: 10 May 2024

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Employment: Full Time

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the team

The Expansion team is at the center of bringing the Careem Everything App to new cities across the region. With more than 20 products operating on our platform, Careem has a proven ability to build products that simplify and improve the lives of our customers. The expansion team is responsible for scaling these products to new cities in an efficient way. It will be part of the team's mandate to lay down a clear path for our expansion across our footprint and work with GMs and cross-functional colleagues to deliver on it.

What you'll do

The role is at the center of expansion and is responsible for quarterbacking the launch of new cities in the network. You would be responsible for developing the strategy of where and how to launch, which verticals to focus on and supporting the execution in the 0 to 1 phase to ensure the success of the Careem EA in that city. You will interact regularly with our senior leadership team and key stakeholders in the vertical who will be your partners in execution. You will need to maintain a strong understanding of market realities and be very close to the customer.


- Define the expansion strategy for Careem at a market level by building a deep understanding of customer needs, understanding the macro realities of markets and factoring in the competitive landscape.
- Support execution of vertical launches by defining the Go-to-market plan and ensuring tight project management against the plan
- Track progress, review data and find opportunities to drive improvement on key growth and experience metrics
- Support business teams in planning and analysis of high impact initiatives, e.g. provide fact- based support to key challenges, help with problem identification and structuring, advise on the realities of strategy implementation and org / operating model change topics around it
- Work with the company's senior leadership on a daily basis

What you'll need

The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values and purpose. They will have a mix of defining strategy and driving execution, especially in an startup environment.

Additional qualifications include:

- 5+ years of experience in professional environments, especially working with the strategy arm of a leading tech company and/or a top tier management consulting firm
- MBA from top business school preferred
- A passion for and demonstrated experience working with technology companies including internet, super app, and marketplace focused companies
- Comfortable with continuous engagement with C-level and Senior Leadership
- Strong analytical and communication skills (both verbal and written)
- Strong team-play, comfortable with cross-team collaboration
- Prior experience in a senior position in a super app company or relevant adjacencies is a plus
- Humble and hungry to learn something new

What we'll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.


We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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