Branding Operations Specialist

TikTok

Dubai, UAE

Posted on: 15 Jan 2026

JOB DESCRIPTION / ROLE

Job Type: Full Time
Job Location: Dubai, UAE
Nationality: Any Nationality
Salary: Not Specified
Gender: Not Specified
Arabic Fluency: Not Specified
Job Function: Marketing, Advertising & PR
Company Industry: IT, Software & Internet Services

Responsibilities

The Global Brand Operations team provides best-in-class managed services support for premium brand products - both reservation and auction, driving excellent customer service, and enabling revenue. We work closely with customers and product teams to ensure product market fit. We're a global team with presence in 17 offices. Our teams comprise product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, sales teams, and our product teams by providing technical and operational expertise and offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes.

  • Own the set-up process, campaign management, QA, and reporting for reservation and auction managed service campaigns.
  • Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands' expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
  • Identify optimization opportunities for improving performance.
  • Leverage automated tools to optimize brand campaigns.
  • Serve as the key point of contact and support for Client Solutions in technical and operational client communications.
  • Escalate, investigate, and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
  • Create, organize, and distribute technical and operational product documentation to support product teams in general ad platforms and feature walk-throughs.
  • Participate in training that prepares internal teams for new products and updates within our ads platform.
  • Partner with Sales, Client Solutions, and Product teams to collect customer feedback and identify opportunities to improve our products and services.
  • Qualifications

    Minimum qualifications:

  • At least 2 years of ad ops experience on programmatic or auction platforms, and/or technical client service experience.
  • High proficiency in Arabic, both written and oral: in this role, you will work closely with external partners across the METAP region. High proficiency in Arabic is required to support client communications, facilitate collaboration, and ensure smooth coordination with stakeholders across Arabic-speaking markets.
  • Experience managing and executing campaigns on reservation and auction ad platforms.
  • Experience monitoring and analyzing ad campaigns to identify optimization opportunities for improving performance.
  • Experience working with third-party measurement partners.
  • Preferred qualifications:

  • Strong familiarity with online marketing and paid media advertising campaigns on social media or other digital platforms.
  • Experience managing branding and performance-based advertisers with a deep understanding of their challenges (preferably from an agency background).
  • Experience helping clients execute custom campaigns centered around specific performance KPIs.
  • Ability to provide optimization recommendations based on best practices on managed-service campaigns.
  • Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process.
  • Ability to identify insights and analyze data to assess campaign performance.
  • Experience diagnosing and solving technical problems with product and engineering teams.
  • Experience with ad verification, viewability, and impression tracking partners (IAS, DV, DCM, MOAT).
  • ABOUT THE COMPANY

    TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

    Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

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