JOB DESCRIPTION / ROLE
Category Manager - Online - Pottery Barn Kids - UAE
Role Profile:
Define the tactical and strategic direction of online product lines within each category in line with the product calendars as well as assessing and managing the product Business mix to achieve Company Financial and Business objectives.
The below Key Performance Areas include but are not limited to:
- Coach and mentor team, set goals and develop individuals on an ongoing basis
- Responsibility for providing guidance, coaching and management to the eCommerce Product Merchandising team, ensuring the development of necessary skills in a team based environment
- Responsible for delivering world-class product presentation and merchandising of products within their specified categories, including:
- Management and ongoing development of the customer facing product hierarchy
- Management of product and bundle enrichment, both directly and in conjunction with the eCommerce Content team
- Deputize for the Trading Manager in his/her absence and make commercial decisions if the Trading Manager is unavailable
- Assist with workflow management and prioritization of activities assisting when necessary
- Support the development and provision of KPI reporting
- Support with communication between eCommerce Product Merchandisers and all other internal stake holders
- Provide support, training and advice to eCommerce Product Merchandisers in day-to-day trading actions and wider review including sales and margin mix, promotional analysis, attach/conversion rates, product availability and range management.
REQUIREMENTS
- Manage Business strategies and activities from development to implementation to achieve Business objectives
- Accountable for driving the success of the online Category(s) through the effective merchandising and trading of products online for brands in the operating market(s)
- Accountable for Category(s) budgeted sales and margin, and execution of online strategies to deliver eCommerce KPIs
- Support the development of the online budget and commercial plan formulation for the Category(s).Maintain up-to-date Competitor and Global Business trends knowledge
- Identify and maintain an agreed competitor set. Ensure that competitor set is reported against in any marketing intelligence activity
- Escalation for significant and ongoing competitor pricing issues working with brand merchant teams to resolve
- Accountable for the day-to-day Category management including reviewing price/market competitiveness, range and product life cycle management, promotional analysis and communication with the brand merchandising tea
ABOUT THE COMPANY
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
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