Content and Editorial Senior Associate

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

The Senior Associate, Content and Editorial, shapes and maintains the brand's editorial voice, ensuring consistency and innovation across all platforms. They drive high-quality content creation and strategic messaging while collaborating with UX/UI teams to enhance brand storytelling.

Key Responsibilities:

• Act as the guardian of the brand's tone of voice across homepage, digital platforms, and CRM.
• Generate commercial copy for Men's, Women's, Kids.
• Develop consistent and relevant tone of voice content for the brand website, all digital/social platforms, and retail activations.
• Brand tone of voice development; create, implement and oversee the brand's tone of voice and 'Copy Style Guide' for all content and eCommerce.
• Create & manage written web and key social media content whilst aligning it with the brand calendar.
• Oversee layout, copy, and tone of voice for all UX/UI across digital platforms.
• Oversee the look and feel/tone of voice of all Product Display Pages, Development and Format in Collaboration with UX/UI team and Studio.
• Content and editorial ideation, production management and uploads.
• Develop and deploy campaign messaging, including seasonal and private label launches to translate into ads.
• Drive the copy strategy along with Manager of Content Operations on Private Label and Brand storytelling.
• Oversee ideation, production, and uploads of editorial content.
• Align tone of voice with brand partnerships, merchandising in-store and online; ensuring a 360 look and feel of brand.
• Work on key brand decks and external meeting presentations.
• Proofread, edit, and improve all stories and copy.
• Support in driving the globalization of the brand tone of voice.
• Ensure to stay updated and recommend content based on global trends, commerciality and innovation.

Requirements: