JOB DESCRIPTION / ROLE
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
Responsible for online content for the brand across the Food & Fashion Platforms. A self-starting team player who is confident and able to work without close supervision. The role holder is responsible to plan, execute and manage on site content working across functions to ensure onsite excellence. Develop a strong relationship with the UK, manage the integration of technical systems and drive standards.
What you will do
Key Accountabilities
- Create compelling content across M&S platforms
- Ensure the principle data source and feed for product content and descriptions are accurate and can be leveraged for local content
- Write content that speaks to various personas and market segments; creating a user-friendly experience for the reader
- Write marketing text for individual products within agreed Service Level Agreements service levels for all brands for the MENA market. Ensure that copy meets quality, principle and SEO guidelines
- Update or create landing pages on the site adding the proper links, images, or videos.
- When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, News Letters, etc...).
- Coordinate and manage content schedule/plan and assets. Execute the content schedule/plan utilizing the content management system (CMS) to upload both copy and content assets.
- Receive information from category and merchandising teams on stock and priorities. Keep informed on products and stock levels of new products ensuring that products are available to go live as soon as stock is available.
- Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales
- Build a strong relationship with the UK, managing the integration of technical systems to ensure full content and copy is online
REQUIREMENTS
Project Management
- Plan, execute and manage on site content, ensure projects and newness are delivered on time, within budget, in adherence with the brand quality standards and meet customer expectations
Required Skills to be successful
- Minimum of 1years of experience as content writer preferably within an eCommerce organization.
- Excellent English skills (speaking, writing and reading).
- Arabic language would be an advantage
- Strong copywriting skills gained in a web environment, high standard of written English.
- Sensitivity to Home improvement/Home living/household products
- Strong copywriting skills in a web environment, with a high standard of Arabic and understanding of SEO guidelines.
What equips you for the role
- Bachelor's degree
- Ecommerce Content Creation in Arabic and English
About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer's in both regions with over 75 stores offering both fashion & food options.
ABOUT THE COMPANY
Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.
