Content Marketing Specialist

Espace Real Estate

Dubai, UAE

Posted on: 10 Jan 2025

JOB DESCRIPTION / ROLE

Employment: Full Time

We are seeking a talented, versatile, and energetic marketer to lead the content strategy at Espace Real Estate. This individual will take charge of creating and delivering impactful content, from thought leadership and blogging to report writing and script development, playing a pivotal role in enhancing our brand presence and driving engagement across digital platforms.

Key Responsibilities:
• Content Strategy Development: Create and implement strategies to position Espace Real Estate as a thought leader in the Dubai residential real estate market, focusing on educational, community, and lifestyle topics.
• Blog Management: Curate and manage daily blogs on the website, ensuring they are relevant, educational, and SEO-optimised to increase inbound traffic and audience engagement.
• Content Creation: Act as the in-house content engine, producing high-quality, engaging content across a variety of formats, including blogs, articles, research reports, external guides (e.g., investor, mortgage, and "how-to-buy"), and video scripts.
• Video Content Development: Write clear, concise, and engaging scripts for videos, advertisements, and promotional content. Collaborate with the video production team to align scripts with visuals, brand goals, and audience expectations.
• Collaborative Campaigns: Partner with the marketing performance team to develop and execute content in support of key campaigns and channels, such as digital platforms and email marketing.
• SEO Optimisation: Ensure all written and visual content is SEO-friendly, incorporating keywords and best practices to enhance visibility and drive organic traffic.
• Content Review and Quality Assurance: Act as a copyeditor and reviewer to maintain high-quality standards across all external-facing communications.
• Trend Analysis: Stay updated on the latest content marketing tactics and approaches to keep Espace Real Estate’s strategies fresh, innovative, and ahead of the competition.
• Performance Metrics: Report on key content metrics, track performance, and identify opportunities for optimization and growth.
• Cross-Functional Collaboration: Work with sales, design, and development teams to identify new content needs, align with market trends, and ensure all content is visually appealing and user-friendly.

Requirements:
Requirements and Skills:
• 3–5 years of experience in content marketing or a related field.
• Exceptional writing and editing skills with strong attention to detail.
• Experience in creating SEO-optimised content with proven results.
• Creative thinker and proactive worker who brings new ideas to the table.
• Strong communicator with a focus on creating impactful, memorable messaging.
• Comfortable in a fast-paced, multitasking environment.
• A collaborative team player who thrives on feedback and teamwork.

Salary:
AED 15,000 to 20,000 per month inclusive of fixed allowances.
Additional benefits: + visa & medical insurance

ABOUT THE COMPANY

Established in 2009, Espace Real Estate Broker has in just a few years justifiably earned a preeminent position in the Dubai Property Market. Committed to high ethical standards and the owners of truly stellar sales results, our team of Client Managers comes from a diversity of backgrounds, rich in experience, informed, multilingual and definitely bound by honesty. Espace Real Estate Broker has helped to connect thousands of Buyers to Sellers & Landlords to Tenants with a focus on Customer Service and area-specialist knowledge.

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