We are hiring a Senior PR and Content Executive plays a crucial role in managing our public relations and content marketing efforts. The individual will be primarily responsible for creating and promoting content to enhance brand visibility, reputation, and engagement; and will manage relationship with Publications, influencers, and external agencies to build reputation for the brand in a progressive manner.

WHAT WILL YOU BE DOING?

Content

Content Strategy
• Develop and execute a content marketing strategy aligned with the company's goals and target audience.
• Identify content themes, topics, and formats that resonate with the target audience.

Content Creation
• Produce high-quality and engaging content, including blog posts, articles, infographics, videos, and more.
• Collaborate with subject matter experts to gather information and insights for content creation.
• Ensure all content aligns with brand voice and messaging guidelines.

Content Distribution
• Manage content distribution across various digital channels, including the company website, social media, email marketing, and third-party platforms.
• Utilize SEO and keyword optimization to improve content visibility.

Audience engagement
• Monitor audience engagement with content and respond to comments and inquiries.
• Foster a sense of community and engagement around the brand through content.

Public Relations

Media Relations
• Build and maintain relationships with journalists, bloggers, and industry influencers.
• Create and distribute press releases and pitch story ideas to media outlets.
• Handle media inquiries and coordinate interviews and media appearances.

Reputation Management
• Work to enhance the company's reputation through positive media coverage and thought leadership.
• Identify opportunities for awards, recognition, and speaking engagements for company executives.

Crisis Control
• Assist in developing crisis communication plans and be prepared to respond to PR crises promptly and effectively.
• Monitor media coverage and sentiment to assess the impact of PR efforts.

Analytics & Performance reporting
• Use analytics tools to track and measure the effectiveness of content and PR campaigns.
• Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Requirements: