JOB DESCRIPTION / ROLE
Responsibilities:
- Effectively manage customer data, interactions, and campaigns
- Analyze customer data to identify trends, preferences, and behavior patterns
- Assist with generating reports and insights to guide decision-making and improve customer engagement strategies
- Tailor marketing campaigns and communication strategies for each segment to increase effectiveness
- Ensure campaigns are targeted, timely, and relevant to different customer segments
- Develop and manage communication strategies to engage customers throughout their lifecycle
- This includes welcome emails, newsletters, promotional offers, and personalized recommendations
- Monitor KPIs related to customer engagement, satisfaction, and retention as agreed with Data Science team aligned with CA guidelines
- Ensure compliance with data protection regulations
REQUIREMENTS
Qualifications & Specifications:
- Bachelors degree in marketing, business administration or related field.
- 1-2 years of experience in CRM, loyalty program management, or customer engagement roles.
- Knowledge of customer relationship management principles, strategies, and best practices.
- Strong analytical skills to interpret customer data, track program performance, and derive actionable insights.
- Ability to segment customers based on behavior, preferences, and demographics to personalize experiences.
ABOUT THE COMPANY
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
